The Guardian Labs

"The psychology of saving:
tips for the impulsive"

The Guardian Labs and NS&I

in collaboration with WILD Creative Studio - London

This project is about people struggling to save. The animated video gives some tips on how to do it, in an easier way. 

Very happy to have collaborated with the amazing @wearewildstudio, who curated the full animated video of the illustrations I designed especially for this project. 

You can see the full video at this link: 
https://www.theguardian.com/saving-for-a-sunny-day-with-Nasa di/video/2021/may/14/the-psychology-of-saving-tips-for-the-impulsive-video